From GameSpot: Halo 3 announcement? Launch lineup revealed? Web-based Alice in Wonderland rip-off? All will be revealed in less than a day.One of the oldest tricks in the big book of advertising is the subtle art of acquiring hype. The ilovebees.com campaign generated enough buzz and interest to have sleuths decrypt garbled clues that eventually yielded the date and location of special Halo 2 events, just days before the game's launch. The "Ourcolony.net" viral campaign slowly leaked information about the Xbox 360, if gamers took the correct steps to solve simple puzzles.
Now Microsoft's latest Web-based adver-teasement is origenxbox360.com, which has a running countdown that ends September 27 at noon, Pacific Standard Time. The simple site shows a tree growing out of a hole and bearing fruit, and some green silhouettes of rabbits. Web detectives dissected the site and found hidden Latin phrases, concocted interesting theories which harkened Alice in Wonderland, and even referenced The Good Book and Halo 3.
Today, Microsoft has finally spoken openly about the Web site and has confirmed that tomorrow the "race for entry into Origen starts." A vague statement from Microsoft describes Origen as "the debut of next generation gaming. A real place dedicated to gaming pleasures. A place to play Xbox 360 before anyone else. A place to play all the Xbox 360 launch titles. A place to take on other gamers." It's not much to go on, but it's enough to debunk theories about it being a Halo 3 announcement.
Source: GameSpot