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> Sony's Dille says Xbox 360 is not a sustainable product
usr.c
post Jul 13 2007, 09:34 PM
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Here's part of the interview that the guys at Gamasutra did with the Senior VP of marketing for Sony's PlayStation, in which he says that he doesn't think the XBox 360 is a product that can sustain itself for 10 years and that HD DVD will be dead within months:

"I don’t want to be argumentative, but I take issue with Microsoft either having a long tail, or being profitable, because they’ve never done either. They’ve never made a dime in this business, number one, and number two, they’ve never had a tail. They’ve never been successful enough to have a tail! So the notion of a back half of the curve doesn’t exist for them. They stopped the Xbox and I kind of feel for the guy that bought an Xbox the month before they said ‘we’re out of business, we’re moving on.’

The reason I get a little emotional about that is it’s in stark contrast to our approach. If we’ve got something that says PlayStation, we’re going to stand behind it for 10 years, and deliver games like God of War II in the 7th year of the cycle.

With the Xbox 360 you’ve got an inconsistent design, some have a hard drive, some don’t, and none of them have Blu-Ray, and the HD-DVD will be out of business in a matter of months. Is this a 10 year product? And by the way, it doesn’t even work. Do they want to be selling it for 10 years and refurbishing them all for 10 more years? I don’t think that’s a 10 year product. You could disagree with me, or they could disagree with me, but I’d put that up against the PS3 any day."

Read the whole thing here.


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